The Brand & Marketing Consultancy: For Scale-Ups

Turning great businesses into high-growth brands through powerful marketing Strategy, Positioning, Messaging & Branding.

Strategically redefine your brand, online presence, core offer, message and marketing strategy to put your business in a solid position for sustainable sales growth.

Oh, and we’ll be done in 40-days.

What this isn’t:
‍
• Fluffy brand nonsense
• An unsustainable ‘quick-win’ lead-gen strategy

PHASE ZERO: YOUR free BRAND & MARKETING audit

PHASE 01: THE STRATEGY & brand POSITIONING

PHASE 02:YOUR PRODUCT OR CORE SOLUTION POSITIONING

PHASE 03: creation of your messaging and content

PHASE 04: a full visual rebrand or refresh

PHASE 05: development of your marketing strategy

PHASE 06: DESIGN OF YOUR NEW WEBSITE, SALES AND SOCIAL MEDIA ASSETS

PHASE 07: go-to-market and launch

Potent works with leaders like you to rally people around your mission.

For the bold, the brave and those that dare to dream.

Your vision drives you forward. Your business has soul. Your team are on a mission. And you dare to do things differently.

Internally, your business has that special spark. Yet externally, you might be struggling to communicate it effectively.

Potent exists to turn that spark into something big.

Services

REGONITIONS & ACCOIMPLISHMENTS

But, don't just take our word for it.

"Since working with Rich and launching our brand via Potent we have exceeded all headcount, revenue and expansion goals. We’re delighted with the results. Enough said!"

Rory Maddocks, Founder of Talisman Advisory Partners.

"Since working with Rich and the team to rebrand and reposition our business offering, we've broken all revenue targets, doubled in size from a headcount perspective, moved into a new London HQ and have launched a US division."

Kev Hammond, Founder of develop.

"If anyone is looking to unlock their brand’s potential then I’d highly recommend working with Rich and the team at Potent. Terrific to work with and the launch has been a huge success."

Justin Frank, Founder of Rate of Return.

"We recently retained Rich and his team to work with us to strategically rebrand one of our businesses (Resolve). We revisited every aspect of the business from positioning to identity to digital. I’d highly recommend working with Rich and his team if you're looking to do the same."

Matt Hamill, Co-Founder & Director - Resolve

"We were struggling to define our message as an employer. We worked with Potent to help define and activate our Employer Brand. They dig deep and I’m highly impressed with the results. Highly recommend."

Hannah Lopez, Director of Marketing at Bolay.

"I'm a solo recruitment business set up in January 2020. In late 2020 I decided I needed a brand that really represented me and my values properly in the market. At the time I had billed 95,000 in Y1. Fast forward to now, I just billed 271,000 in 2021 and I can attribute at least 70,000 (in 1 year alone) to my repositioning/rebrand."

Simon Monaghan, Founder of OddShoes.

"We worked with Rich and his team to take our business and brand to the next level.

The exercise has given us further confidence to grow and expand globally within our markets.

If you're looking to evolve your business - then I'd highly recommend Potent."

Burhan Choudhry, Founder at Zync.

“Rich and his team are my ‘go-to’ when it comes to brand and marketing. Having worked with him for a number of years to develop the EISG brand,

I can confidently recommend to anyone looking to build their business.”

Darren Simmons, Founder at EISG.

"We recently engaged Rich and his team at Potent to strategically reposition our brand.

Revisiting and redefining everything from product positioning to brand identity and messaging.

I highly recommend working with Potent to anyone looking to do the same. We're excited for the launch!"

Hishem Azzouz. Founder at Hector (soon to be launched!)