Terms and Conditions for Potent Strategy & Consultancy Ltd.

  1. Scope of Services

Potent Strategy & Consultancy Ltd. ("the Consultant") agrees to provide brand, sales, and marketing strategy consulting services to the client ("the Client") as described in the agreed-upon proposal, statement of work, or other written communication. The Client acknowledges and agrees that the Consultant's services are advisory in nature and that the Client remains solely responsible for the implementation and execution of any strategies or recommendations provided by the Consultant.

  1. Limitation of Liability

The Consultant will perform its services with reasonable skill, care, and diligence. However, the Client acknowledges and agrees that the Consultant's advice is based on the information available at the time and is subject to change. The Consultant shall not be liable for any losses, damages, or expenses incurred by the Client, its employees, or any third parties as a result of the Client's reliance on the Consultant's advice or any actions taken based on the Consultant's advice.

  1. Indemnification

The Client agrees to indemnify, defend, and hold harmless the Consultant and its directors, officers, employees, and agents from and against any and all claims, liabilities, losses, damages, and expenses (including reasonable attorney's fees) arising out of or in connection with the Client's use of the Consultant's services or any decisions made by the Client in reliance on the Consultant's advice.

  1. Confidentiality

Both parties agree to maintain the confidentiality of any proprietary or confidential information shared during the course of the engagement, except as required by law or as necessary for the Consultant to perform its services. Confidential information includes, but is not limited to, trade secrets, financial information, and business strategies.

  1. Intellectual Property

All materials, documents, and intellectual property created by the Consultant during the course of the engagement shall remain the property of the Consultant. The Client shall have a non-exclusive, non-transferable, and non-sublicensable license to use such materials solely for its internal business purposes, in accordance with the terms of this agreement.

  1. Termination

Either party may terminate this agreement upon written notice to the other party if the other party breaches any material term of this agreement and fails to cure such breach within 30 days of receipt of written notice. In the event of termination, the Client shall remain responsible for any fees or expenses incurred by the Consultant up to the date of termination.

  1. Governing Law and Dispute Resolution

This agreement shall be governed by and construed in accordance with the laws of the United Kingdom. Any disputes arising out of or in connection with this agreement shall be resolved by arbitration in accordance with the rules of the London Court of International Arbitration (LCIA), and judgment upon the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.

  1. Entire Agreement

This agreement, together with any proposal, statement of work, or other written communication between the parties, constitutes the entire agreement between the parties and supersedes any prior understandings or agreements, whether oral or written. No amendment or modification of this agreement shall be effective unless made in writing and signed by both parties.