"Put simply, we put scale-up businesses in a position to accelerate growth by helping them attract more of their ideal customers and employees. We help turn great businesses into high-growth brands. Strategically. Verbally. Visually."
After starting, building and selling his global digital agency, Rich (as cliche as it sounds) found his purpose in one of his agency’s additional services. Implementing and executing brand and marketing strategies to help ambitious businesses scale-up. In turn, unlocking the potential of a company’s brand and turning it into their most effective customer and talent attraction tool.
Rich believes a company’s brand (and employer brand) is it’s biggest asset. Winning the battle to take pole position in a targeted market (and people’s minds) is the biggest influence in a company’s growth success. Helping businesses build their brand and breathe energy into their proposition is all he wanted to do. And at that point - Potent was born.
Rich has a unique competitive advantage against other brand and marketing strategists. He’s been in the trenches, experienced the setbacks, and faced the growth challenges of starting and scaling a business. Leaving him to think commercially about every tiny decision in the process. Blending business, sales and talent attraction strategy with the core brand and marketing strategy. The devil is in the detail.
So, with his network of the world’s best creatives, strategists, copywriters and designers to support him in his mission - Potent exists to help Founders build high-growth brands.
Rich believes to achieve the highest quality results, Potent needs to remain laser focussed. Potent has zero plans to scale. It’s purposely small. And will stay that way. Strictly working with only a couple of clients at any given time. And never offering anything apart from its core services. Super low volume: super high quality.
It’s the only way to guarantee uncompromisable standards and that every project gets the laser focus and attention needed to be a massive success.
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